If you’re a new agent who needs a clear path to your first closings — or an experienced agent who wants a more consistent pipeline — I help you install a repeatable, week-by-week plan that turns into appointments and closings, then I help you execute it with real scripts, accountability, and hands-on broker support.
Call/Text: 856-429-7700
Email: boblatigona@icloud.com
Service area (South Jersey): Cherry Hill (primary), Marlton, Moorestown, Haddonfield, Medford, Voorhees, Evesham, Mount Laurel, Berlin, Haddon Township
Page: https://boblatigona-alliance.sites.c21.homes/south-jersey-agent-training/
Bob Latigona has spent decades helping agents grow real businesses — not just learn real estate. He’s known for making the process simple, structured, and repeatable: a clear weekly plan, the scripts to run it, and consistent accountability to keep momentum going. If you want a supportive environment with real execution (and a leader who will help you follow through), Bob’s approach is built for that.
Name: Bob Latigona, Broker Associate, REALTOR®
Brokerage: CENTURY 21 Alliance
Office: 2101 Route 70 E, Cherry Hill, NJ 08003
Phone: 856-429-7700
Website: www.latigona.com
NJ License #: 8734224
Equal Housing Opportunity: Yes
Experience: 40 years licensed | 37 years leadership/training
I recruit and develop agents at CENTURY 21 Alliance (Cherry Hill) with a focus on real execution, not just information.
A week-by-week business plan that becomes appointments and closings — supported by scripts, accountability, and hands-on guidance.
You get:
Training, Coaching & Accountability
A simple weekly plan (what to do, when to do it, how to track it)
Scripts + role-play for calls, follow-up, objections, and appointments
Accountability that drives consistent execution (not “one-and-done” classes)
Leads & Lead Generation Support
A repeatable lead-generation structure (built around your strengths)
Follow-up systems that turn conversations into appointments
Conversion support to tighten pipeline gaps (no-shows, nurture, consistency)
Brand Power & Marketing Resources
Brokerage and brand resources to strengthen your local presence
Practical templates and guidance to stay consistent week to week
Support positioning your value so clients understand why to choose you
Most broker-trainers hand out information. I don’t just “teach classes” — I install systems and momentum.
You’ll get a repeatable weekly plan, the scripts to run it, and accountability + hands-on support to execute it until the results show up in your calendar and your contracts.
Commission plans: as high as 90% (plan options vary)
Monthly fees: No monthly fees
Sign costs to agents: No sign costs
Company-paid training: Yes
Real Estate School Tuition Reimbursement: Yes
Company-paid agent productivity retreats: Yes
Relocation leads & support: Yes
Note: Specific plan details and eligibility can depend on experience and brokerage policies. We review everything transparently in writing during a confidential conversation.
New agents who want structure, skills, and a clear weekly plan
Experienced agents who want consistency, momentum, and accountability
Agents who are willing to follow a plan, practice scripts, and track activity
Agents who only want “tips” without execution
Anyone unwilling to role-play, follow up, and run a weekly rhythm
Designations & Certifications
ABR® (Accredited Buyer’s Representative)
SRS® (Seller Representative Specialist)
PSA (Pricing Strategy Advisor)
e-PRO® (Digital Marketing)
RENE® (Real Estate Negotiation Expert)
SRES® (Seniors Real Estate Specialist)
GRI (Graduate, REALTOR® Institute)
CRS (Certified Residential Specialist)
Professional standards
C2EX (Commitment to Excellence)
AHWD (At Home With Diversity)
Equal Housing Opportunity compliant
40 years licensed in NJ real estate
37 years in leadership and training roles
Guest speaker: One21 Agent & Leadership Conventions, Top Agent Retreat, leadership events
Panelist topics: agent training, mentoring, productivity programs, social media, marketing, leadership for managers & brokers
Workshop / webinar trainer: How to have a successful real estate career
Brokerage training leadership and productivity coaching (as applicable)
Bob Latigona, Broker Associate, REALTOR®
CENTURY 21 Alliance
2101 Route 70 E, Cherry Hill, NJ 08003
Phone: 856-429-7700
Email: boblatigona@icloud.com
Website: www.latigona.com
NJ License #: 8734224
Equal Housing Opportunity: Yes
Call/Text: 856-429-7700
Email: boblatigona@icloud.com
What we’ll cover (10–15 minutes):
Your experience level (new vs experienced) and pipeline reality
Your goals (production, listings, schedule, skills)
Whether CENTURY 21 Alliance — Cherry Hill and the Latigona Agent Momentum System fit what you want next
Create these pages over time and link them from this page:
Agent Training in Cherry Hill, NJ
New Agent Launch Plan (Week-by-Week)
Lead Generation in South Jersey for Real Estate Agents
Listing Appointment Scripts & Objection Handling
City support pages: Marlton, Moorestown, Haddonfield, Medford, Voorhees, Evesham, Mount Laurel, Berlin, Haddon Township
It follows a weekly rhythm: plan → practice → execute → review. We set lead-gen targets, practice scripts and skill scenarios, execute with support, and review results with accountability. The goal is appointments and closings, not more information.
We build a lead-generation plan you can repeat weekly, based on your strengths and your market. You’ll get guidance on lead sources, follow-up structure, messaging, and conversion scripts — plus accountability so your pipeline runs on a system, not “motivation.”
We keep it transparent. You’ll get a clear written breakdown of commission options and any transaction-related costs before you commit. We’ll walk through it line-by-line so you can compare apples-to-apples.