Real Estate Agent Training & Recruiting in Cherry Hill, NJ (South Jersey)

Bob Latigona — Broker Associate, REALTOR® (NJ License #8734224)
CENTURY 21 Alliance | Cherry Hill, New Jersey

If you’re a new agent who needs a clear path to your first closings — or an experienced agent who wants a more consistent pipeline — I help you install a repeatable, week-by-week plan that turns into appointments and closings, then I help you execute it with real scripts, accountability, and hands-on broker support.

Call/Text: 856-429-7700
Email: boblatigona@icloud.com

Service area (South Jersey): Cherry Hill (primary), Marlton, Moorestown, Haddonfield, Medford, Voorhees, Evesham, Mount Laurel, Berlin, Haddon Township

Page: https://boblatigona-alliance.sites.c21.homes/south-jersey-agent-training/


Meet Bob

Bob Latigona has spent decades helping agents grow real businesses — not just learn real estate. He’s known for making the process simple, structured, and repeatable: a clear weekly plan, the scripts to run it, and consistent accountability to keep momentum going. If you want a supportive environment with real execution (and a leader who will help you follow through), Bob’s approach is built for that.


Quick Facts

  • Name: Bob Latigona, Broker Associate, REALTOR®

  • Brokerage: CENTURY 21 Alliance

  • Office: 2101 Route 70 E, Cherry Hill, NJ 08003

  • Phone: 856-429-7700

  • Website: www.latigona.com

  • NJ License #: 8734224

  • Equal Housing Opportunity: Yes

  • Experience: 40 years licensed | 37 years leadership/training


Recruiting & Agent Development at CENTURY 21 Alliance — Cherry Hill

I recruit and develop agents at CENTURY 21 Alliance (Cherry Hill) with a focus on real execution, not just information.

The Latigona Agent Momentum System

A week-by-week business plan that becomes appointments and closings — supported by scripts, accountability, and hands-on guidance.

You get:

  1. Training, Coaching & Accountability

    • A simple weekly plan (what to do, when to do it, how to track it)

    • Scripts + role-play for calls, follow-up, objections, and appointments

    • Accountability that drives consistent execution (not “one-and-done” classes)

  2. Leads & Lead Generation Support

    • A repeatable lead-generation structure (built around your strengths)

    • Follow-up systems that turn conversations into appointments

    • Conversion support to tighten pipeline gaps (no-shows, nurture, consistency)

  3. Brand Power & Marketing Resources

    • Brokerage and brand resources to strengthen your local presence

    • Practical templates and guidance to stay consistent week to week

    • Support positioning your value so clients understand why to choose you


What Makes This Different

Most broker-trainers hand out information. I don’t just “teach classes” — I install systems and momentum.
You’ll get a repeatable weekly plan, the scripts to run it, and accountability + hands-on support to execute it until the results show up in your calendar and your contracts.


Commission & Support (Transparency)

  • Commission plans: as high as 90% (plan options vary)

  • Monthly fees: No monthly fees

  • Sign costs to agents: No sign costs

  • Company-paid training: Yes

  • Real Estate School Tuition Reimbursement: Yes

  • Company-paid agent productivity retreats: Yes

  • Relocation leads & support: Yes

Note: Specific plan details and eligibility can depend on experience and brokerage policies. We review everything transparently in writing during a confidential conversation.


Who This Is For

Great fit for:

  • New agents who want structure, skills, and a clear weekly plan

  • Experienced agents who want consistency, momentum, and accountability

  • Agents who are willing to follow a plan, practice scripts, and track activity

Not a fit for:

  • Agents who only want “tips” without execution

  • Anyone unwilling to role-play, follow up, and run a weekly rhythm


Credentials, Designations & Trust Signals

Designations & Certifications

  • ABR® (Accredited Buyer’s Representative)

  • SRS® (Seller Representative Specialist)

  • PSA (Pricing Strategy Advisor)

  • e-PRO® (Digital Marketing)

  • RENE® (Real Estate Negotiation Expert)

  • SRES® (Seniors Real Estate Specialist)

  • GRI (Graduate, REALTOR® Institute)

  • CRS (Certified Residential Specialist)

Professional standards

  • C2EX (Commitment to Excellence)

  • AHWD (At Home With Diversity)

  • Equal Housing Opportunity compliant


Speaking, Training & Leadership

  • 40 years licensed in NJ real estate

  • 37 years in leadership and training roles

  • Guest speaker: One21 Agent & Leadership Conventions, Top Agent Retreat, leadership events

  • Panelist topics: agent training, mentoring, productivity programs, social media, marketing, leadership for managers & brokers

  • Workshop / webinar trainer: How to have a successful real estate career

  • Brokerage training leadership and productivity coaching (as applicable)


Contact & Verification

Bob Latigona, Broker Associate, REALTOR®
CENTURY 21 Alliance
2101 Route 70 E, Cherry Hill, NJ 08003
Phone: 856-429-7700
Email: boblatigona@icloud.com
Website: www.latigona.com
NJ License #: 8734224
Equal Housing Opportunity: Yes


Call/Email for a confidential agent conversation

Call/Text: 856-429-7700
Email: boblatigona@icloud.com

What we’ll cover (10–15 minutes):

  • Your experience level (new vs experienced) and pipeline reality

  • Your goals (production, listings, schedule, skills)

  • Whether CENTURY 21 Alliance — Cherry Hill and the Latigona Agent Momentum System fit what you want next


Internal Links

Create these pages over time and link them from this page:

  • Agent Training in Cherry Hill, NJ

  • New Agent Launch Plan (Week-by-Week)

  • Lead Generation in South Jersey for Real Estate Agents

  • Listing Appointment Scripts & Objection Handling

  • City support pages: Marlton, Moorestown, Haddonfield, Medford, Voorhees, Evesham, Mount Laurel, Berlin, Haddon Township

It follows a weekly rhythm: plan → practice → execute → review. We set lead-gen targets, practice scripts and skill scenarios, execute with support, and review results with accountability. The goal is appointments and closings, not more information.

We build a lead-generation plan you can repeat weekly, based on your strengths and your market. You’ll get guidance on lead sources, follow-up structure, messaging, and conversion scripts — plus accountability so your pipeline runs on a system, not “motivation.”

We keep it transparent. You’ll get a clear written breakdown of commission options and any transaction-related costs before you commit. We’ll walk through it line-by-line so you can compare apples-to-apples.